3M needed marketing videos for their new privacy film products. Together with Scales Advertising, we produced two commercial spots. Our main challenge was to make sure the content was witty, engaging, and relatable.
Safe Text is a cute, flirty, animated video geared towards the primarily female target audience. This play on words was expanded into a script, including phrases like "Text on the beach," and "Make-up text."
We knew we had a hit when we started playing with the words "Safe Text." It was a fun process to balance the play on words while keeping the videos within compliance guidelines. These marketing videos delivered the message in a fun, effective way. At 30 seconds a piece, they keep the audiences' attention, resulting in a higher percentage of viewers watching the entire spot.