The ADA was hoping to raise awareness and funds for their summer camps for diabetic children called Camp Needlepoint and Camp Daypoint. Through donor giving, children are able to attend the camps at a reasonable cost and learn how to live better with their diabetes. Mojo Solo knew we had to build an emotional connection with the donor audience in order to raise funds for the camp. To that end, we set out to create a non-traditional video through the use of music, animation and text that told the unsettling story of the challenges children with diabetes face.
Due in large part to Mojo Solo’s efforts, the ADA hit their target of $60,000, allowing more children to attend the camp than ever before.