Traveling Roadshow



To announce their release of Westlaw Next™, we collaborated with the Westlaw e-Marketing team to get the word out across the nation. We developed the Westlaw Next Roadshow, a 15-city traveling event that gave viewers around the world a sneak peek at new and exciting product features. The Westlaw Next Roadshow featured two hosts, Johnny and Jenny Westlaw, who interviewed potential customers to get their impressions about Westlaw Next. Users could follow the roadshow on Twitter, Facebook and Westlaw's blog.